Tech know-how to go: How generative artificial intelligence is changing product research and development
Generative Artificial Intelligence is a technology catalyst. Not only can it deliver added value in specific use cases like medicine (see picture above) or marketing, the technology could drive value across an entire organization by revolutionizing internal knowledge management systems. A 2023 study of McKinsey showcases how product R&D can be transformed through generative AI. Our tech Know-h